ShawHong Ser


ShawHong Ser is a university professor, communication designer, and art & cultural projects consultant. He attained a D.B.A. in Design Management from University of Information Technology and Management (Poland), M.A. in Cultural Management from Chulalongkorn University (Thailand), B.F.A. in Communication Design from University of Tasmania (Australia), and a Diploma in Communication Design from The One Academy (Malaysia). He is currently a full-time faculty at Faculty of Communication Arts, Chulalongkorn University.


He is highly regarded as a passionate, resourceful and goal-driven ‘Pracademic’ with an extensive experience in tertiary arts and design education within the higher education institutions in Asia, including academic appointment at LASALLE College of the Arts (Singapore), KDU University College (Malaysia), King Mongkut’s University of Technology Thonburi (Thailand) and United International College of Beijing Normal University – Hong Kong Baptist University (China). He has also been invited as an adjunct/visiting professor in a number of universities and design institutions, including Chinese University of Hong Kong (Hong Kong), Shih Chien University (Taiwan), Yunnan University (China), Yunnan Fine Arts University (China), Silpakorn University (Thailand), Raffles Design College (Thailand), PJ College of Arts and Design (Malaysia) and The One Academy (Malaysia).


Apart from his academic career, ShawHong is also a multi-award winning graphic designer with extensive experience in cooperate identity and branding design. His clients include public and private sector from all around Asia.

SawHong Ser, Season (Autumn), 2017, graphic art, size variable



How does the change of season affect humans? And how does the changes affect you and me? Have you ever wondered about the changes in season that happen at the same times every year? Actually why they happen, and how they're different in other parts of the world?


As I was born and raised in Malaysia, seasonal changes are clearly one of the most abstract concepts for me. However, I did experience and realize the cycle of the seasons through festival celebration. In the spring, I celebrated Chinese New Year, in the summer I experienced Dragon Boat Festival, in the autumn, I praised the Moon Goddess at Mid-Autumn Festival, and in winter, I eat Tang Yuan to celebrate Winter Solstice Festival.


Festivals celebration is the way in which I learned and remember about seasons change, how I realized I am Chinese descendant, how I become Malaysian Chinese, how I think about change, and how I become who am I. So, how does season’s change affect the way you live?